A painted House by John Grisham essays

A painted House by John Grisham essays In his novel A Painted House, John Grisham tells the story of the events of one summer as viewed and interpreted by a young boy, Luke Chandler. The book presents a view of how a group of people interact together: a cotton-growing share-cropping family, the transient workers they hire to help them pick the cotton, and their neighbors. The story delineates the social status and interactions between the various groups: share croppers, "mountain folk" who come down to help with the picking, and itinerant migrant workers from Mexico. In the process, Luke learns to look past surface assumptions about people. This is reflected by the emphasis on the surface appearance of his family's house whether it is painted r In the view of the people who inhabit Grisham's story, a painted house is superior to an unpainted one, and reflects increased status, because a painted house can only be afforded by those who could spend extra money on paint instead of necessities. Luke's grandfather believes that painting one's house is a sign of vanity and a waste of good money, while John's mother has always dreamed of living in a painted house again some day. The reality is somewhere in between: with or without paint, the house is humble, but no one talks about paint's protective factor and that a house whose surface was protected by a good paint job would last longer than one that was not painted, or only painted to improve surface appearance. Luke Chandler has a passion for baseball, and dreams one day of playing professional baseball for the St. Louis Cardinals, but all baseball is followed closely. In one scene, Luke watches a game between two church congregations, the Methodists and his own Baptist church. In this scene he reflects the types of judgments regarding other people that those around him make: the Methodists should lose not base on their ball-playing ability but because of o...

The New Economy essays

The New Economy essays Medieval guilds and merchants were subject to local regulations, and usually worked within limited areas. Because most prices were fixed, and the business was small, most of the masters of the workshops made very little profit. Whatever profit he could manage, was used to upkeep his shop, and take care of his family. The ideas of unlimited surplus and expansion of capital had not yet been introduced. The displacement of guild control allowed enterprising merchants to take over industry. They brought in raw materials and hired semi-skilled workers. The workers were paid, but the overall ownership of the enterprise and products stayed with the merchants. They sold the finished product in the international market at whatever price they could. Any profits that were yielded belonged to the merchants, not the workers. Profit seeking is one of the major reasons businesses and industries strive for success in todays society. Companies and entrepreneurs have learned about partnerships and their values by looking back on the successful family firms of the fifteenth century. They have also learned about the importance of the way they treat their laborers. Once profit seeking became the major drive behind business and industry, ideas such as reinvesting and expansion were born. These two basic ideas are the basis of our capitalistic society today. The downside appeared to be the limitations that were imposed upon the workers. The workers were paid at a low rate, and had absolutely no say in the manner in which the business was conducted, and were prohibited by law to organize or strike. This destroyed master worker relationships that existed in the past, and put a limitation on the workers creativity. I believe this to be the reason that the us vs. them atmosphere is still present in the workplace today. In all, I believe that the turn to unlimited profit seeking was by far a b ...

The Discovery of the Theory of Natural Selection by Darwin Research Paper

The Discovery of the Theory of Natural Selection by Darwin - Research Paper Example No theory has been as revolutionary or as controversial as the theory by Charles Darwin in his thoughts on natural selection. This paper shall discuss the discovery of the theory of natural selection by Darwin. It shall first present a summary of the scientific theories about evolution before Darwin’s discovery of natural selection. It shall also provide a description of how the discovery was made, including what was going on in Darwin’s life for him to make the discovery. It shall then present a description of natural selection in terms of the modern evolutionary synthesis of the 20th century. Finally, this paper shall also apply the principles of natural selection, explaining why we have the current problem of bacteria which has become resistant to antibiotics. Discussion Evolutionary theories were first seen with the Greek philosophers who adhered to the ideas of origination, setting forth that all things originate from water or air, and that all matters come from on e central and guiding principle (Think Quest). Medieval theories on evolution were dominated by Christianity and its teachings. Immanuel Kant set forth that based on similar qualities of organisms, all organisms come from a single source. He further discussed that a chimpanzee may develop organs which he would use for walking and grasping objects, and from these organs, the structure of man may evolve and develop into a social culture (Think Quest). Carolus Linnaeus first believes in a fixed quality or nature of species; however, with hybridization, he soon found out that new species can be built from the original species. He also considers hybridization as part of God’s plan. The British Admiralty in 1831 invited a naturalist to travel with Capt. Robert Fitzroy on a voyage in the HMS Beagle to survey Patagonia, Tierra del Fuego, Chile, Peru, and the Pacific Islands. Charles Darwin was recommended to join this voyage, and he journeyed with the Beagle for five years (Vardiman) . His tour of the Cape Verde Islands provided him a practical application of Charles Lyell Principles of Geology with his views of volcanoes and other geological formations. In his tour, he was able to witness massive erosion downstream coming from glaciers. He then thought that the glaciers could not have been formed the way they did if the explanations of the Bible would be believed (Vardiman). He then considered truths in the explanations of Lyell and his doctrine of uniformitarianism. He saw his first tropical rain forest in Brazil and his first fossils in Argentina. He also saw the tribe of savage men in Tierra del Fuego, then he experienced his first earthquake in Chile. He climbed mountains, he observed finchs with varying beak lengths and he travelled the Galapagos islands, Australia, New Zealand, South Africa, Brazil, and then back to England (Vardiman). His theories stemmed from his travels on board the Beagle. His initial interests were on the geological, as evidenced by his first published books. After his voyage on the Beagle, he also attempted to explain his observations on birds and tortoises on the Galapagos Island. He then went on to consider explanations and theories in relation to anatomy, embryology, and geographical distribution (Vardiman). The concept of natural selection was eventually established due to the selection pressure which he related to the ecological niches of the different species. His theory was the first to â€Å"provide evidence for evolution and to explain how the process of natural selection produces adaptation† (Vardiman). Darwin approached natural selection from various perspectives and he discussed that due to the

Religion - Religious Violence Research Paper Example | Topics and Well Written Essays - 1750 words

Religion - Religious Violence - Research Paper Example Bush against Muslim extremists (particularly in Afghanistan and Iraq), Islam has received a bashing from many Christian communities. For example in 2010, a Florida pastor attempted to burn copies of Koran as a sign of protest against the establishment of an Islamic center near Ground Zero (Cave and Barnard). Meanwhile, early this year, U.S. service members in Afghanistan burned copies of the Muslim holy books which has led to the attack of at least six U.S. military personnel (Sieff). With the refusal of the United States to recall its forces in Islamic territories and the countless complaints against human rights violation in Saudi Arabia, it is no longer a wonder why Islam is the first thing that comes to mind when one talks about religious violence. But history shows that religious violence is not isolated among Muslims, it can also happen among Christians. In this article, the author attempts to show that religious violence is mainly a Western concept. Instead of religion promoti ng the acts of aggression, violence done because of religion is a manifestation of a bigger issue that involves a power struggle and a misunderstanding among various world traditions. The idea that religion causes violence is prevalent in the West. This view is best explained by Christopher Hitchens’ book God is Not Great: How Religion Poisons Everything. In his work, Hitchens criticizes the major world traditions of Christianity, Islam, Buddhism, Judaism, Confucianism and Hinduism because of the violence these religions promote. He says totalitarianism is like religion because it aims for perfection, hence even the atheist regimes of Stalin and Kim Jong-Il may be classified as a religious impulse. Of religion he says: [It] is man-made. Even the men who made it cannot agree on what their prophets or redeemers or gurus actually said or did. Still less they can hope to tell us the â€Å"meaning† of later discoveries and developments which were†¦either obstructed by their religion or denounced by them. And yet -- the believers still claim to know! Not just to know, but to know everything. Not just know that god exists, and that he created and supervised the whole enterprise, but also to know what â€Å"he† demands of us. (Hitchens 10) Hitchens’ words are common among individuals rallying against fundamentalism and dogmatism in religion. He says that religion is violent, as proven by the violence found in the Bible (the crucifixion of Christ, the throwing of stones to punish an erring woman, etc.) and the Koran (war among the different tribes, etc.). Using this same logic, Hitchens claims that Martin Luther King Jr. was not a religious personality because he was non-violent. Religion poisons everything because it leads people to become irrational – because it poses an absolute truth despite the reality that imperfect human beings interpreted such absolute truths. Hitchens’ claims were supported by another article from Psychology Today which says that â€Å"disagreement [between religions] have little to do with the existence of God, but everything to do with claims of communication with ‘Him’, of whose holy books contain ‘accurate’ divine revelation† (Niose). For both Christian Hitchens and David Niose, the affairs of man has contributed to the aggression between different cultures. The irrationality that pervades â€Å"religious† debate hinder individuals from seeing the negative effects of their actions. Religious violence may be rooted with man’s constant need to be affirmed, and perhaps also due to the fame and fortune that comes with being correct. Having said that, we may now come to William T. Cavanaugh who says that

Ethics Simulation Essay Example for Free

Ethics Simulation Essay Ethical dilemmas are a constant in the business world. In order for an individual to be adaptive to the ever changing rolls of their jobs it is in their best interest to research their company’s standard operating procedures as well as being informed on new company policies that are being implemented. In doing this research however, the individual will notice that specific problems are not always documented or covered in these manuals. In the area of ethics, people who are given authority must use various lenses to ensure that the company is meeting the expectations of its employees to guarantee their rights and fair treatment. Developing these virtuous attributes is geared at developing cohesion amongst employees, efficiency, and developing a positive reputation. Although there are many ways to resolve an intercompany dispute, the most ethically sound decision comes from people in positions of power being informed of the issue and setting their sights on ensuring fairness and ruling in favor of the option that creates the greatest overall good. This paper will examine the two Ethics Game examples and follow the worksheet format for answering questions. The issue presented in dilemma number one arises from an employee named Aaron Webb who posted sensitive company information. His posting was not derogatory in nature however the information is considered private. Many companies guard their information and keeping their core competencies sacred in order to remain competitive. Another employee named Jamal Moore sent an anonymous message revealing through hacking into Webb’s computer that Webb has many of these sensitive files loaded on his personal computer. The issue arises of how to respect the personal views of employees outside of the workplace. The primary stakeholders for this issue are the shareholders, the General Counselor, the Director of IT, the VP of HR, Jamal Moore, and Aaron Webb. Some of the duties that the company makes clear are allowing the employee the right to voice their opinion, as guaranteed by the first amendment to the constitution. However, an employer may legally limit this right if the information is considered private and proprietary. Management has the duty to make sure that its information isn’t leaked for the sake of all other stakeholders. There is a duty to address concerns about the company. By allowing this type of communication, problems are clarified and avoided. Employees should be happy when their rights to privacy are protected, their concerns are heard, and important information is guarded. In this dilemma, shareholders have a medium impact. How the company is viewed and evaluated by the public may decrease shareholder confidence and decrease its value. The CLO has a medium impact because his or her judgment may be called into play and reflect their decision making abilities. The VP of HR and the Director of Safety and Security have low impact when it comes to this problem as long as they have both fulfilled their obligations with informing the ultimate decision makers of the problem. Jamal Moore and Aaron Webb have high impact on this decision because this dilemma could potentially end their employment abilities or lead to punishment. My core values of the situation are embodied by recognizing loyalty. Although these employees may be misguided, more information given to them on the issue at hand could serve to make them better employees and avoid litigation. All members of the company must come to a deeper understanding that sensitive materials should be handled with care. As long as the integrity of the department is secured, the company can still benefit. In the second dilemma, there is a need for a security policy that provides for the safety of employees and also accommodates special needs, such as for Aisha Mullah, who is muslim and religiously not allowed to uncover her face in the work environment. The stakeholders in this situation are the company shareholders, the VP of HR, the Associate Director of Operations, other employees, the Training Manager, and Aisha Mullah. As an employee, you should be guaranteed that processes be followed. The right to be informed about security policies and exceptions should also be guaranteed. Arguably the most important, the right to express one’s opinion about policies and their impact should be guaranteed as well. The option that best suits this situation is to implement a photo I. D.  security system and to make accomodations for individuals with special needs. This will have a positive effect on the stakeholders, demonstrating the company’s ability to adapt to the needs of various individuals and be progressive in a diverse world. This decision reflects my core values by not excluding anyone on the basis of religion. Managing diversity means providing the climate for a productive workplace and seeking out qualified employees who should not be the subject of judgment or overlooked due to their race, creed, disability, sex, or place of origin. Other employees see this fairness and view it as attractive. A harsh, less understanding work environment drives employees away. By giving timely feedback to Aisha, treating her fairly, and upholding the company values, the company is strengthened. As a person of power, self development is a continual process and allows an individual to prepare for difficult decisions such as these. On the first simulation, a score of 1 out of 5 was achieved which demonstrates a relatively low risk. On the second simulation a score of 0 out of 5 was achieved which shows virtually no risk. Overall points earned were 25,600 out of 29,000. Important rights to remember for this project are the first amendment to the Constitution, and Title VII of the Civil Rights Act. People of the United States are guaranteed the right to freedom of speech, and expression. People of the United States are also guaranteed that employers will not discriminate on the basis of religious beliefs. By using the ethical lenses which were demonstrated through this simulation, future leaders of America can be more informed on how to best handle intercompany issues while providing for the best option to all the stakeholders involved. We must be aware of the four lenses and know how to identify the key factors. By being informed and choosing the most virtuous choice available, companies will poise themselves to achieve high praises from their communities, their shareholders, and the stakeholders, down to the individual whose liberties and rights were defended.

How Aum Shinrikyo could have been defeated Essay -- Terrorism, Kasumig

Aum Shinrikyo On an ordinary Monday morning in 1995, millions of Tokyo residents on the way to work or school boarded trains on the second busiest subway system in the world. Only five people on the trains that morning knew that the events of March 20th would change the lives of nearly everyone commuting that day. Between 8:00 and 8:10 that morning, a simultaneous attack on five deferent cars, all set to converge on the Kasumigaseki station, a key location where several government ministries are located, killed 12 people, and injured another 5,000. The attacks were carried out by members of a religious doomsday cult known as Aum Shinrikyo (Aum), and consisted of vials of the nerve agent sarin thinly wrapped in newspaper. The five men who carried the packages, eleven in all, placed them on the train’s floors and in overhead compartments, punctured the vials with specially sharpened umbrella tips, and exited at the next stop. The sarin liquid leaked and quickly vaporized, making anyone who was near subject to darkened vision, ocular pain, nausea, miosis, hyperaemia, and nosebleeds (Seto, 2001). On that spring day in Tokyo, Aum succeeded in becoming the first non-state sponsored terrorist group to carry out a large scale indiscriminate chemical attack on a civilian population. The events of March 20th were not unprecedented, however. Aum engaged in various forms of biological and chemical attacks for five years before they attacked the innocent citizens riding the subway in Tokyo, however the signs were ignored and the group was able to continue developing deadly weapons and experimenting with effective delivery methods with remarkably little government and law enforcement suspicion until shortly before the 1995 attack. ... ...een of particular note since Japan’s military is limited to a small Self Defense Force, and any legitimate need for weapons coming into the country was well documented. MSO operations concentrated on customs enforcement and shipping in and out of the ports of Vladivostok, Russia, and the major shipping ports in Northwest Japan. As it concerns weapons and military equipment import, MSO is not the only effort that could have been useful. Law Enforcement agencies in the United States, including the Federal Bureau of Investigation and the Bureau of Alcohol, Tobacco, and Firearms, were well versed on the threat of domestic terrorism. Liaison between American and Japanese law enforcement agencies could have provided crucial insight to local authorities in how to recognize illegal weapons imports and the significance of such an operation.

Writing Dissertation Proposal

How to Write your Dissertation Proposal There are certain requirements on how to structure and write your dissertation proposal , including the chapters, number of sources, research development, and literature review. When you first get your dissertation proposal details from your professor, you might be confused on where to start. Below, you will find an easy to follow guide by our site experts on how to develop ideas, do your research, and write the chapters of your proposal. While the general guide will help you through the process, you should always consult with your tutor or support staff if you are unsure about something. What is a Dissertation Proposal? A dissertation proposal is the first step on your long journey of completing your dissertation: once the proposal is accepted, the hard work begins, and you will need to deliver the completed dissertation in a given timescale. A dissertation proposal is there to show your tutors what you would like to cover in your final paper, and present your knowledge of the topic you have chosen for your dissertation. A dissertation proposal is also your aid to plan the research of your final paper. Tips on Writing Your Dissertation Your dissertation proposal is important because it helps communicate your plan for the dissertation and show your research to your university. It has to be submitted within a given deadline, and needs to be the foundation of your final dissertation. You must get your dissertation proposal accepted by your university before you start working on the final dissertation. Handing this paper in on time will help you get feedback on your topic, sources, and get your final dissertation right. Always wait for feedback and criticism from your tutor before you start writing the final paper. You need to remember that structure of a research proposal is particular to this format, and it should not be structured as an essay or research paper. It needs to highlight the gap in current research and show your competence in the subject area you want to write your final dissertation in. In this paper, you will not need to prove a thesis, or answer research questions, bu t have to develop them and get them approved by your tutor. The research proposal needs to show the structure of your argument, fit it in the current research literature, show how you are approaching your future research, and provide a detailed methodology structure. It is important that you justify your choice of topic and show how it will contribute towards the knowledge of researchers and industry players in your research area. Eight Steps of Writing Your Dissertation Proposal Develop topics that interest you and investigate them. Make sure that there is enough data, literature, and information available on the subject for you to write your dissertation on. Choose your topic based on your interest, previous research, and suggestions from your tutor. If you have regular meetings and consultations with your professor, you can present multiple research areas and get one approved before you would start writing your dissertation proposal. Ask specific questions about your dissertation proposal structure. Every college and university have their own specific formatting and structure guides, and getting to know them early will save you a lot of time and effort. Start researching the literature. Make sure that you develop a list of sources and obtain copies of related journals and books before you write your dissertation proposal. You might find that some books have limited availability, or you need an academic journal subscription to obtain them. Develop your main ideas based on the literature you researched. This might be the time when you narrow down your topic to a more specific area, and create your ideas. For example, if you chose the topic of â€Å"employee satisfaction†, you might want to research only financial firms that have more than 500 employees. Check that your topic is unique. Once you have your main ideas developed, it is important to make sure that your research will be unique, and provide new information for other researchers in your field. Develop your research questions and purpose. Once you have clarified the research questions and purpose, you have to talk to your supervisor to make sure they approve your dissertation topic. Develop your dissertation proposal. Write an outline and get it approved before you would submit this to your tutor. Make sure that your selected methodology is feasible and clear. Your Dissertation Proposal Outline The main parts of your dissertation proposal outline need to include the information that you want to cover in the following chapters: Introduction Literature review Methodology Conclusion What to Include In Your Dissertation Proposal? Apart from the above main chapters, it is also important to have a time chart or dissertation proposal timeline, providing a schedule of the work you are planning to complete. In the Introduction chapter, you need to include the introduction of the study, organisation of the research, problem statement, research objective, and the outline of the dissertation research proposal. In the Literature Review, you need an introduction, the main literature review, summary, and the fully developed research question. In the Methodology chapter, you will have to state your research philosophy, research approach, and research strategy. Further, you need to show your data collection and analysis plan, followed by information on access, reliability, validity, ethical issues, and research limitations. The conclusion needs to summarise the topic and the current literature, as well as the justification of undertaking the research. Your time chart has to show the important steps and their proposed completion date. Need Help with Your Dissertation Proposal? If you don’t know where to start writing your dissertation proposal, or need to clarify the structure, you need to contact your tutor or supervisor first. Every institution has unique requirements for dissertation proposal structure. If you find it hard to select a topic that will be approved by your tutor, you can always get in touch with the experienced academic writers at our site for help. Related Articles: How to Write a Dissertation Proposal How to Structure a Dissertation Research Proposal Dissertation Proposal Help

Technology Life Cycle

All new technologies goes through a technology adoption life cycle in which certain market groups adopt the product before others are willing to do so. Here is each of the market groups: Innovators, early adopters, early majority, late majority, and laggards. Innovators in a general sense, is a person or an organization who is one of the first to introduce into reality something better than before. That often opens up a new area for others and achieves an innovation. They pursue new technology aggressively, learning about and evaluating new products in an effort to be first.They’re also relatively few in numbers—so for marketers, they represent a major key to the marketing campaign. Next down the list, early adopters are visionaries, not technologists. They are found at ease when imagining, understanding, and appreciating the advantage of new technology. When it comes to high-tech products, they’re looking for vital breakthroughs, not minor improvements. They rel y on their own intuition and vision to make their buying decisions, which make them the key to opening up a high-tech market group.Following, early majority customers are centered on the linking of practice and theory. The early majority know many of the upcoming inventions are just passing fads. They let the early adopters test the new technologies and post their experience with it to establish solid references. Approximately one-third of the adoption life cycle is early majority that is why this market group is the key to substantial profits and growth. Next, late majority adopters are conservative. They’re content to be followers, and often are not comfortable in their ability to handle new technology.They tend to wait until something has become standardized and seen a lot of support. Like the Early majority the late majority comprise about one-third of the entire buying population. This makes for high profitability, while its profits decrease as the produce matures, so do the selling costs, and virtually all the R&D costs have been amortized. Last of the cycle is laggards, this group are considered skeptics. They are very late adopters and in some cases they never adopt. If they do end up buying a new technology they tend to overlook it because it is a bi-product of another product.Realize that you’re not going to sell to this audience until very very late in your product life cycle, most likely when your product has become well accepted. In summary of the technology adoption life cycle, this cycle shows that technology is accepted in the community in stages which relates to the mental and collective understanding of the five groups that make up the community. The high-tech marketing model is a strategy that uses the technology adoption life cycle as the source to examine ways to market a product.It works by starting with the innovators by building a reputation and then moves to the next group, the early adopters, in hopes of the innovators c ompelling the early adopters to get on the â€Å"bandwagon†. The process continues all the way to laggards. The key to keep this process moving smoothly is to maintain a momentum, which makes it more natural for the next group to buy into the product. Another key is to keep up with the current technology by taking in the phrase â€Å"window of opportunity. † Competitors can easily overtake your market if the momentum is lost.The high-tech marketing model is a smooth transition that goes through stages of the technology adoption life cycle. If you can get there first, and establish a standard through the beginning of the cycle you gain a monopoly over the market in which you could gain high profits throughout the cycle and establish a sustained product. A good example of the previous concepts being used is the Lotus 1-2-3, which was the first spread sheet for IBM PC. The Innovators first started using lotus 1-2-3, stating that it was â€Å"slick† and â€Å"fastà ¢â‚¬ .Subsequently, the early adopters started using it because the new things they can do with it, such as the â€Å"what if† analysis. Next on the bandwagon, the early majority, they started using it because of its uses with common business operations. As it started to become standardized the late majority eventually fell into line. By the end of the 1980s it was pretty much the only standard program used for spreadsheets. There are several cracks in the technology adoption life cycle, from the innovators to the early adopters, from the early adopters to the early majority.But the latter happens to be the most challenging and an unrecognizable division chasm. The transition goes unnoticed because that in both groups the customer list and the size of the order can look relatively the same. The products that the early adopters buy, is some kind of change agent. Being the first in the industry gives a head start on the competition. When we move on to early majority they want to buy a productivity improvement for their current operations. Ultimately, they want evolution. This eventually leads to a catch-22.In a catch-22 situation the early adopters have already caught on and it has been publicized. In the end the product seems to never get past the early adopter group. When the promoters of high-tech products try to move on from their early adopters group, they leave the early majority without a reference and support. This chasm has made many marketers fail in the past. The early market is what the staff members interpret as sales of increasingly smooth curve, but in reality it is an initial blip and not an emerging mainstream market unfolding.Companies can fail when their managers don’t notice the transition from early adopters to early majority. This leads to high expectations and too much time spent on expansion rather than husbanding resources. This result in an illusion of high-tech marketing, which is the belief induced by the high-tech mark eting model that new markets unfold in a continuous and smooth way. While trying to avoid perils of the chasm, a new state needs to be established to examine and correct the flaws that are associated with the technology adoption life cycle. In turn, this provides a secure basis for marketing development with minimum problems.

The Best Formula For 10X Marketing Growth Is Here - CoSchedule

The Best Formula For 10X Marketing Growth Is Here The dream of content marketing is that it’s going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn’t work like that? Or even at all? That’s the question the 10x Marketing Formula  answers step-by-step. It’s a formula that will show you exactly what to do (and how to do it) to achieve tenfold marketing results. This means the return you can expect will be ten times over what you put in. It’s the exact formula we used to grow from zeroes across the board to: 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. So don’t wait around reading a blog post†¦ Pick up a copy right now. The Best Formula For 10x Marketing Growth Is HereWhen you do, you’ll find out why Jay Baer calls it: â€Å"A powerful formula for marketing success; thoroughly modern and proven to succeed. This is a book for marketers that want to win.† You will learn to overcome  a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks. If you think marketing success belongs only to elite geniuses or those with huge budgets, think again- 10x marketers achieve 10x growth regardless of their limitations. This book is about finding the strategic shortcuts to get you there fast. It’s about short-circuiting the path to jaw-dropping growth. You have to find your own way- and  10x Marketing Formula is that path. Michael Hyatt  says: â€Å"Garrett Moon is one of my favorites to follow because he combines the edge of a fearless startup CEO with the savvy of a marketer whos scaled a successful business. The 10x Marketing Formula  challenges you to rethink your goals and definitions of success and, more importantly, how you employ strategic shortcuts to achieve them.† So, if you’re ready to look like a marketing genius  and revolutionize your results  (and mindset), you’ve just found your path. Ready to be a marketing genius and revolutionize your results? Read The 10X Marketing Formula fromWhat’s In The 10x Marketing Formula? This book’s title tips off the premise: we’re after 10x marketing results. This means the return we expect, and are resolved to achieve, is ten times over what we put in. We aren’t looking for 10 percent year-over-year growth; we’re laser-focused on blowing the roof off last year’s, last month’s, and last week’s numbers. To do this requires a mindset shift. You can’t expect 10x results from copying everyone else. What worked for someone else isn’t a guarantee to work for you. This means drafting a binder full of charts and best guesses and calling it a marketing plan is doomed to fail. It’s too crowded and the world moves too fast for â€Å"copycat marketing.† One of the surest paths to growth is by creating the kind of content that stands out and gets results. While the book is a comprehensive guide to building an entire marketing program, I want to share a sample of what brilliant content marketing looks like using just a few of the frameworks from  10x Marketing Formula. Check them out in the infographic below. Now that you have the recipe for content marketing success, lets talk about what the rest of the formula looks like. 10x Marketing Formula  presents four phases to marketing mastery: planning, execution, publishing, and analysis. It isn’t simply a variant of a marketing to-do list, it’s a set of frameworks that will work in any context- regardless of your limitations Marcus Sheridan, Author of They Ask, You Answer, says: â€Å"Often, books like this are a disappointment. Theyre long on ideas, short on actionability. This is not one of those books. Garrett Moon delivers on the promise of providing a blueprint for the most differentiating and results-driven content marketing of your career. Here’s an overview of the formula. Phase One: Plan In the first phase, you’ll learn how to create content so good, so powerful, and so effective it’ll make your competition look like they didn’t even try. Even better, your content will produce revenue by perfectly marrying your business value and customer needs. This happens with a framework I call the content core. You will also find an exclusive interview with Noah Kagan, Chief Sumo of Sumo Group, where we go deep on marketing for growth. Phase one is about dialing in your content to drive tons of traffic and increase conversions. Noah says about the book: If you think you have to be in Silicon Valley to grow a startup, think again. Garrett has done an impressive job from NORTH DAKOTA in growing a successful company. Enjoy seeing the exact marketing methodology he used to do it! Phase Two: Execute Is your team really producing all its capable of? Or is there more output and productivity yet to be realized? If so, phase two will turn the ship around immediately. It’s all about how to get shit done- especially as a marketing team. You will learn to brainstorm the best project ideas of your career, rapidly execute them, and dramatically increase your team’s output. From developing a content scorecard to publish the best content you’re capable of to a dead-simple way to create efficient workflows†¦ Phase two skyrockets productivity. It also includes exclusive interviews with Pat Flynn, Jeff Goins, and Brian Dean on creating the best damn content on the Internet. And how to lift the best principles from agile software methodologies for marketing teams with Andrea Fryrear. Phase two will dramatically elevate your team’s output, help you generate (and magically prioritize) 10x ideas, and focus relentlessly on your most important growth metrics. Here’s what Jeff Goins, Best-Selling Author of The Art of Work  and Real Artists Don’t Starve, had to say: â€Å"The 10x Marketing Formula is fantastic. No fluff or theory. Real-life practical experience based on what really works. I’m a fan of , and I love what Garrett Moon has put together here. It’s a must-read for anyone who wants their content to spread.† And Brian Dean, founder of Backlinko, says: â€Å"Want a guide to creating effective content thats overflowing with actionable tips? Look no further than The 10x Marketing Formula. Unlike most books in this space, its written by a guy thats actually done it. Highly recommended. Phase Three: Publish Ann Handley, WSJ Bestselling Author of Everybody Writes  and Chief Content Officer of MarketingProfs, says the book is, A clear-eyed, real-world, no-bunk look at what it takes to make your content marketing program deliver in spades. And phase three is where your content marketing will flourish. It’s time to overhaul your social promotion strategy, build a massive email list, and operate as a lean, hyper-efficient marketing machine. You’ll also get fresh insights from Ash Maurya and John T. Meyer in more exclusive interviews. Ash, author and creator of Lean Canvas, kindly says of the book: â€Å"Garrett Moon combines the edge of a fearless startup CEO with the savvy of a marketer whos scaled a successful business. The 10x Marketing Formula delivers all that and more while showing you how to do the same. In phase three, you will learn to ship the most impactful projects and then promote them with frameworks for social media and email. Premier Facebook Marketing Expert Social Media Thought Leader Mari Smith  says, Most marketers today struggle to get measurable reach, engagement, traffic and sales from their marketing efforts. Savvy marketers know it takes a fresh new approach to get real results. Garrett Moon is one of those savvy marketers! In his new book, The 10x Marketing Formula, he shares the exact steps to creating memorable content marketing that actually grows your business. Read, apply and watch your results soar! Phase Four: Analyze Joanna Wiebe  is the OG conversion copywriter and the cofounder of Copy Hackers and Airstory. When it comes to why people click, try, and buy, she knows what’s up. That’s why I interviewed her about conversion psychology in phase four, where it’s all about analyzing and optimizing your results. Joanna says: â€Å"Growth no longer goes to the biggest. It goes to the scrappiest. It goes to the content hackers who find strategic shortcuts. Whos gonna own the future? The marketing teams who embrace this blueprint and learn to think like the agile, lean teams outlined in this book. You see, 10x marketing results is about way more than the right tools or tactics. It’s about driving growth with incredible focus (using the â€Å"One Metric That Matters† framework) and learning to write irresistible CTAs and CTVs (calls-to-value). Learn to convert traffic into prospects, leads, and customers in the formula’s final phase. In phase four, you will learn to convert traffic and cut through the clutter of irrelevant data so you can measure what matters most. Ian Cleary, Founder of RazorSocial and Co-Founder of OutreachPlus, says: â€Å"The difference between a content marketer and a really successful one is the 10x approach that Garrett has outlined in this book. If you want to make a giant leap forward in your content marketing this is a must read.† It’s Here, And So Are Your Results The 10x Marketing Formula  is officially available for you†¦ so I recommend you start immediately. Why am I so confident it will work for you? Well, like Pat Flynn, founder and CEO of Smart Passive Income, says: â€Å"The 10x Marketing Formula is the real deal. But what I love is that this isnt theory- its experience! Garrett Moon and the team hes built at have actually done what hes teaching, and now you can too.† The 10x Marketing Formula goes beyond copy/paste marketing tactics, and cuts to the heart of how great marketers move people from â€Å"visitor† to â€Å"customer† thousands of times over. If you want more: Traffic†¦ you will learn to 10x what you’re driving today†¦ Qualified leads†¦ you will learn how to nurture and convert users at each stage of your funnel†¦ Email subscribers†¦ you will learn how to build an monetize a massive list†¦ Social media traction†¦ you will learn to promote with savvy Smart-O-Mation, visual storytelling, and saving huge amounts of time while increasing results†¦ Marketing growth†¦ you will learn to focus on results over tactics and make your marketing work. In all, I want you to pick up the book because I believe deeply in every facet of this formula. It will change your marketing, your mindset, and even your leadership. As Robert Rose, Chief Strategy Officer at Content Marketing Institute and co-author of Killing Marketing, says: â€Å"It’s not hyperbole. This is a proven approach written by someone who’s actually done it. If you’re looking for a refreshing, and real, guide to making your marketing 10x better- this is it.† I get it. You’re in the trenches. You face the noisiest, most crowded marketing space in history. Joe Pulizzi, Founder of Content Marketing Institute, describes what today’s marketers are up against this way: â€Å"Today, most companies do some form of content marketing. Unfortunately, most are failing. It doesnt have to be that way. This book will not only get you facing the right direction, but will give you the insight to truly differentiate your company from the competition. There are no more excuses. Well, you heard it from the man himself: no more excuses. It’s time to 10x your results (and revenue). It’s time for you to become a 10x Marketer. I’m excited for you and what lies ahead.

The History of Erie Canal

The History of Erie Canal During the late eighteenth and early nineteenth centuries, the new nation known as the United States of America began to develop plans to improve transportation into the interior and beyond the great physical barrier of the Appalachian Mountains. A major goal was to link Lake Erie and the other Great Lakes with the Atlantic Coast through a canal. The Erie Canal, completed on October 25, 1825 improved transportation and helped populate the interior of the U.S. The Route Many surveys and proposals were developed to build a canal but it was ultimately a survey performed in 1816 that established the route of the Erie Canal. The Erie Canal would connect to the port of New York City by beginning at the Hudson river near Troy, New York. The Hudson River flows into New York Bay and past the west side of Manhattan in New York City. From Troy, the canal would flow to Rome (New York) and then through Syracuse and Rochester to Buffalo, located on the northeast coast of Lake Erie. Funding Once the route and plans for the Erie Canal were established, it was time to obtain funds. The United States Congress easily approved a bill to provide funding for what was then known as the Great Western Canal, but President James Monroe found the idea unconstitutional and vetoed it. Therefore, the New York State legislature took the matter into its own hands and approved state funding for the canal in 1816, with tolls to pay back the state treasury for upon completion. New York City Mayor DeWitt Clinton was a major proponent of a canal and supported efforts for its construction. In 1817 he fortuitously become governor of the state and was able to thus oversee aspects of the canal construction, which later became known as Clintons Ditch by some. Construction Begins On July 4, 1817, construction of the Erie Canal began in Rome, New York. The first segment of the canal would proceed east from Rome to the Hudson River. Many canal contractors were simply wealthy farmers along the canal route, contracted to construct their own tiny portion of the canal. Thousands of British, German, and Irish immigrants provided the muscle for the Erie Canal, which had to be dug with shovels and horse power - without the use of todays heavy earth moving equipment. The 80 cents to one dollar a day that laborers were paid was often three times the amount laborers could earn in their home countries. The Erie Canal Is Completed On October 25, 1825, the entire length of the Erie Canal was complete. The canal consisted of 85 locks to manage a 500 foot (150 meter) rise in elevation from the Hudson River to Buffalo. The canal was 363 miles (584 kilometers) long, 40 feet (12 m) wide, and 4 feet deep (1.2 m). Overhead aqueducts were used to allow streams to cross the canal. Reduced Shipping Costs The Erie Canal cost $7 million dollars to build but reduced shipping costs significantly. Before the canal, the cost to ship one ton of goods from Buffalo to New York City cost $100. After the canal, the same ton could be shipped for a mere $10. The ease of trade prompted migration and the development of farms throughout the Great Lakes and Upper Midwest. Farm fresh produce could be shipped to the growing metropolitan areas of the East and consumer goods could be shipped west. Before 1825, more than 85% of the population of New York State lived in rural villages of less than 3,000 people. With the opening of the Erie Canal, the urban to rural ratio began to change dramatically. Goods and people were transported quickly along the canal - freight sped along the canal at about 55 miles per 24 hour period, but express passenger service moved through at 100 miles per 24 hour period, so a trip from New York City to Buffalo via the Erie Canal would only have taken about four days. Expansion In 1862, the Erie Canal was widened to 70 feet and deepened to 7 feet (2.1 m). Once the tolls on the canal had paid for its construction in 1882, they were eliminated. After the opening of the Erie Canal, additional canals were constructed to connect the Erie Canal to Lake Champlain, Lake Ontario, and the Finger Lakes. The Erie Canal and its neighbors became known as the New York State Canal System. Now, the canals are primarily used for pleasure boating - bike paths, trails, and recreational marinas line the canal today. The development of the railroad in the 19th century and the automobile in the 20th century sealed the fate of the Erie Canal.

E-Banking and ABC costing Assignment Example | Topics and Well Written Essays - 4000 words

E-Banking and ABC costing - Assignment Example This article explores the implementation techniques of Activity-Based Costing (ABC) in the banking sector on the example of bank in order to analyze the cost structure for traditional and electronic channel transactions. The article shows how it is possible to implement ABC in banking and proves empirically that electronic channels help reduce the costs of both banks and their clients. The setup and infrastructure to implement e-banking services requires a huge amount of initial outlay. Therefore, European banks have spent billions of euros into building direct channels like the Web, upgrading branches and call centres, and trying to integrate all these channels. Major financial futurists predicted bright prospects to electronic banking. But after some years of excitement it appeared that the banks' long-awaited sky-rocketing profits from this area would not be yielded. Around the world, Internet banks are faltering. This situation requires a profound analysis to be able to understand the real cost of e-banking, and e-bank transactions in particular. All major banks have declared e-business as one of their core strategies for future developments. Until recently, most of the pricing decisions about e-bank services were made instinctively as the current financial management information systems did not support such analysis. This research expThis research explores the implementation techniques of Activity-Based Costing in the banking sector on the example of bank in order to analyze the cost structure for traditional and electronic channel transactions. Also conclusions are drawn about the profitability of e-banking transactions. The research addresses the following questions: 1. How can ABC techniques be implemented in a bank How it is possible to allocate IT expenses to products 2. What are the cost elements of e-channel transactions What are the major cost groups 3. Are e-channel transactions cheaper than those made via the traditional channels Chapter 2: Role of E-banking In the past, banks have used a set of integrated distribution channels has provided the basis for them to build strong relationships with their customers. Those banks leading to shape the way in which products are distributed can often gain long lasting competitive advantages. Like ATMs and 'phone banking, the Internet is seen by many banks today as a new, low cost distribution channel (Feng 2001). Unlike traditional corporate networks (which usually have private computer networks in place), the Internet has become a mass infrastructure available to an ever-growing segment of the population. It is based on an open, standard protocol for communications, and it is relatively inexpensive and non-proprietary with global accessibility. Most of all, the Internet is not only cheaper than other distribution channels but also allows banks to reach new customers in new areas more easily (Feng 2001). The advantages both for banks and their customers are obvious, especially in terms of cost and convenience. If we assume that the end users have the basic understanding of internet usage then substantial cost savings can be achieved if banks can persuade their

Organisational Psychology Essay Example | Topics and Well Written Essays - 1750 words

Organisational Psychology - Essay Example Organisation behaviour refers to the study of human behaviour and trying to relate it with the individuals dynamism in a given organisation set up. Organisation behaviour as a subject is broken down into simpler aspects which are applied when trying to understand the individual’s fitting in a given set up (Saul, 2014; Robbins, 2009). The levels of the study of organisational behaviour include micro level which is the study of the individuals in the organisation, meso-level which focuses on the work groups that make an organisation and the macro-level which focuses on the way organizations behave in regard to individual’s personality. Organisations are made up of different individuals who are brought together and their minds synchronized to work and deliver in the overall interest of the whole organisation. This is hard and it is the place where the aspect of organisational behaviour comes in. This work will therefore analyse the theories of personality and then look and how relevant they are in a given organisation. In the second part of the paper we shall identify and evaluate the effect of power relationship and the role they play in motivating the workers. Theories of personality are important in explaining the dynamicity of the individual in relation to the organization he/she is working in. According to Allport, 1961, personality is the dynamic organisation within the individual of those psychophysical systems that that determine his characteristics behaviour and though (p. 28). Weinberg and Gould, 1999, personality is defined as the characteristics or blend of characteristics that make a person unique. Personality of different people is therefore different and though the theories that will be explained in this work will show a correlation between them it is important to understand the different people to place them in the places that they will deliver best. All the definitions that